Discovery
Understand crawl access, indexation and how pages become eligible for search.
Search & marketing
Search and measurement without the shortcuts.
Guides to discoverability, AI search, website performance and SEO delivery. Separate technical checks from claims about rankings or growth.
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Explore Search & marketing
Guide
How Google and AI search discover a website
Google's AI search features use the foundations of search eligibility: accessible, indexed pages with useful visible content. There is no special AI schema or text file that guarantees inclusion.
Explore How Google and AI search discover a websiteGuideMeasuring search and AI visibility
Measure search and AI visibility with observed search reports, relevant referrals and business outcomes. A sampled prompt result is a narrow observation, not a reliable market-share estimate.
Explore Measuring search and AI visibilityGuideWebsite migration SEO checklist
A website migration SEO checklist should connect the old URL inventory to the new content, redirects, canonicals and internal links. Check the released pages after cutover, not only the staging site.
Explore Website migration SEO checklistGuideWhat should an SEO engagement include?
An SEO engagement should define the pages and business questions it targets, the changes it will make and how implementation and results will be evaluated. A report alone is not a delivery plan.
Explore What should an SEO engagement include?GuideLighthouse and real-user website performance
Lighthouse is a controlled diagnostic; real-user performance describes what actual visitors experience. Use both, and do not treat a perfect lab score as proof of a fast site for everyone.
Explore Lighthouse and real-user website performanceStart with the business need.
Useful content, accessible pages and meaningful measurement are connected. These guides explain the checks and limits behind common marketing recommendations.
Find the right direction.
Performance
Compare controlled lab diagnostics with real-user experience.
Accountability
Define SEO deliverables and measure business-relevant outcomes.
A clear basis for the next step.
No checklist guarantees rankings or AI citations. Use the evidence to decide what to improve next.
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