Identify the barrier
Look for repeated buyer confusion, difficult editing, inaccessible journeys or a platform that prevents required changes. Connect each concern to a task and an observable consequence.
Separate presentation from architecture
Unclear copy or navigation may need focused work rather than a new platform. Unsupported dependencies or a broken content model may justify deeper change.
Preserve useful destinations
Inventory pages that visitors use and links that point to the site. Decide what each destination will become before removing or renaming it.
Define a better outcome
Write acceptance criteria for content, editing and customer journeys. After launch, compare the relevant evidence with the baseline rather than treating the new appearance as proof of success.