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Orvenant
Orvenant

SEO for website migrations

Treat search continuity as part of the migration.

SEO planning for redesigns, platform changes and URL moves. Account for existing pages before the new site replaces them.

Is this the right next step?

A site can look better while losing useful destinations, links or content. Migration decisions need a record of what each old URL will become. Choose this before a migration is locked in, when URLs and content choices can still be changed.

What the work can include.

The proposal defines the exact scope. These are the delivery areas we discuss.

Baseline and inventory

Important landing pages, content, search signals and known technical issues captured before the move.

Destination mapping

Direct redirects, retained intent, updated canonicals and internal links aligned with the new architecture.

Launch monitoring

Checks for inaccessible pages, incorrect redirects and indexing changes after cutover.

Make the boundaries clear.

Temporary search fluctuations are possible and traffic cannot be guaranteed. We need access to the existing site and relevant reporting to establish a useful baseline.

Built with the handover in mind.

The redirect map and post-launch checklist remain available for future releases and troubleshooting.

Questions before we start.

What should we bring to the first conversation?

Share the existing system, the people who use it and the outcome you want. Useful examples include a current URL, a workflow description and the integrations involved. Do not send credentials or confidential customer data.

How will the scope and price be agreed?

We review the requirements and dependencies, then define deliverables, assumptions and exclusions in a proposal. Provider costs and continuing support are identified separately.

BUILT ON COMMITMENT

Bring us the problem. We’ll work through the next step.

Share what exists today and what you want to change. We can discuss the scope, dependencies and a practical way forward.