Website redesign & migration
Website redesign and migration with content, URLs and business continuity planned together. Improve the experience while protecting the journeys people and search engines already use.
A redesign touches more than color and layout. Customers may rely on familiar pages, search engines know existing URLs, and internal teams depend on forms, publishing and reporting. We start with an inventory of those working parts. The aim is to make the new site clearer while making conscious decisions about what to preserve, improve, combine or retire. That is especially important when the redesign also changes CMS or hosting.
The exact scope depends on the current site and the target platform. These workstreams need one coordinated plan.
We inventory important URLs, content, media, integrations, forms and customer journeys. Search Console and analytics data can inform priorities when available, but numbers are checked against business value. We record content that needs an owner decision rather than quietly moving every old page.
Navigation, page hierarchy and visual patterns are designed around the new offer and the audience's questions. Each retained page gets a destination and a content action: keep, rewrite, combine or remove. Design reviews use realistic copy and mobile layouts rather than empty boxes.
Explore Experience and content planMoved pages receive relevant redirect mappings. We test canonical URLs, metadata, structured data where appropriate, internal links, forms and key journeys before launch. The release plan names rollback triggers and the checks to repeat after DNS or deployment changes.
A page with little traffic may still answer an important customer question. A high-traffic page may attract the wrong audience. We review both search evidence and customer value before removing content. We also decide who approves rewritten facts, when old URLs can disappear and whether current analytics data can be compared fairly with the new setup. No migration can promise unchanged rankings, but the risks can be made visible and managed.
A target environment lets us check pages, redirects, forms, media, accessibility and editor workflows before public cutover. We verify representative URLs from outside the hosting system and confirm that staging restrictions do not leak into production. If the CMS changes, editors test their common tasks with migrated content. The cutover checklist assigns each check to an owner and records what to do if it fails.
The team receives the redirect map, known exceptions, content decisions and post-launch monitoring tasks. Search engines may process the new structure over time, so we monitor indexing and errors rather than treating launch day as proof of success. Ongoing content, maintenance and optimization can be scoped separately from the redesign delivery.
Some of the teams we have worked with.
Across talent, fitness, mobility, payments and local commerce.No one can guarantee that outcome. We reduce avoidable risk by inventorying valuable content and URLs, mapping relevant redirects, preserving useful information and checking technical signals before and after launch. We also monitor real indexing and enquiries once the new site is live.
No. We assess the current CMS and domain against your goals. A redesign can keep both, or include a carefully planned migration when there is a strong reason. Changing several systems at once increases coordination and recovery work, so we make that tradeoff explicit.
Access to the current site, a list of important customer journeys, known integrations and someone who can approve content and removals. Search and analytics access is useful if available. Sensitive credentials should be shared through an agreed secure mechanism, not by ordinary email.
EXPLORE
Redesign when the current website creates a meaningful barrier that targeted improvements cannot reasonably solve. Age or a new visual trend alone is not a sufficient reason.
Explore When should you redesign your website?GuideA website migration SEO checklist should connect the old URL inventory to the new content, redirects, canonicals and internal links. Check the released pages after cutover, not only the staging site.
Explore Website migration SEO checklistServiceSEO planning for redesigns, platform changes and URL moves. Account for existing pages before the new site replaces them.
Explore SEO for website migrationsService hubFrom a clear business website to a connected customer portal, we design and develop web experiences around the people who use and manage them.
Explore Websites & platformsShare what exists today and what you want to change. We can discuss the scope, dependencies and a practical way forward.
